AARUBI Business Services · Our pledge
Practical support. Clear choices. Your business, understood.
Running a small business means making decisions about costs, contracts and cash flow while keeping everything else moving. We want to make those decisions easier to understand.
Read our pledge ↓What we stand for
We pledge to support UK small businesses with clear advice, transparent communication and services suited to their needs. We will explain costs and commitments, respect customer information, and be open about our role and referral relationships—helping business owners make confident decisions without pressure.
We will explain your options in plain English and give you space to ask questions. Before you agree, we will help you understand the proposed costs, contract length and important conditions—not just the headline rate.
You should know what you are agreeing to and who you are agreeing with.
We will take time to understand your business, current arrangements and priorities. We will consider total costs and relevant contract terms when discussing options, rather than assuming that one service suits everyone.
We will not promise guaranteed savings, funding approval or a particular outcome.
We will distinguish services we help arrange from introductions to specialist providers. We will explain applicable fees, commission or referral arrangements before you proceed, and make clear which provider is responsible for delivering the service.
Ask us who the provider is, how we are paid and what happens after an introduction.
We will provide practical guides, FAQs and online tools to help business owners understand bills, compare options and prepare useful questions. If an explanation is unclear, we welcome the opportunity to explain it differently.
Our aim is to make business decisions easier to understand—not more complicated.
We will handle customer information responsibly and explain how it is used and shared through our Privacy Policy and the relevant service process. We will ask for information relevant to your enquiry and explain any next steps involving a specialist provider.
Do not send passwords, bank login details or payment card security codes with an enquiry.
We will welcome feedback, take concerns seriously and explain the next steps when an issue is raised. Where a supplier or specialist needs to resolve a matter, we will make that responsibility clear and help you identify the appropriate contact.
Our commitment continues beyond the initial enquiry or introduction.
We help businesses review electricity and gas contracts, renewals, switching and card payment solutions. We will discuss relevant costs and terms so you can look beyond a headline price.
Business energy FAQs →Card processing FAQs →Merchant Cash Advance enquiries are handled through Aarubi Finance Ltd and its funding partners. Other business loan enquiries may be referred to commercial finance providers. Business insurance and other specialist services are introductions, with the appointed provider responsible for its advice and delivery.
Our funding role and disclosures →How specialist referrals work →Practical help, available online
Our tools can help you review a bill or statement and identify questions worth asking.
Tool results are indicative, not confirmed quotations, billing corrections or funding decisions. Check the figures against your original documents and confirm any proposal with the relevant provider.
Shops, restaurants, takeaways and other small businesses are part of everyday local life. Our contribution is practical: helping their owners understand essential services, ask informed questions and find appropriate support as they start, manage and grow their businesses.
This page sets out our commitments. It is not an independently verified impact report or certification, and it does not claim measured savings, jobs created or environmental benefits.
If something is unclear, or your experience falls short of this pledge, please tell us. Include your enquiry reference if you have one, but avoid sending sensitive documents in an initial message.